Content Designer & User Experience Strategist

I led the customer-facing launch of the sellers marketplace on Nordstrom's website and app, ensuring clear communication of our expanded inventory options and terms of service.

I created two user experiences for the self-service customization launch: an online portal for our e-commerce sites and an interactive menu for Tailor Shop in-store kiosks.

I spearheaded a customer-facing and internal 'refashioning' of our site navigation. We aimed to improve both experiences with a design system, best practices, and reduced manual work.  

I developed and executed a cohesive content strategy for the Innovation team initiatives: Levi's customer service chatbot, an AI store stylist, and Docker's voice search assistant.