LS & Co. Innovation: Conversational Commerce
Developing a cohesive content strategy to connect 3 features
The LS & Co. Innovation Team took on experimental initiatives that used emerging technologies to improve the customer journey across its brands. By leveraging third-party apps, the team could move quickly to gauge customer interest while using minimal resources. The challenge with this approach is ensuring a smooth, connected experience from app to app.
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.